Optimizing Checkout Flow
Last chapter, we explored the importance of and the options for the first step of checkout, addressing both new and returning visitors. This chapter focuses on the checkout process as a whole – its...
Ecommerce Illustrated
-
Optimizing Checkout Login Screen Design
Ecommerce checkout design and usability have a significant impact on cart abandonment and conversion rate. Make sure you’re not losing customers at the first step. The importance of offering guest checkout For most ecommerce...
16 Tips for Shopping Cart Recovery Email
With the global average cart abandonment rate ranges between 60 and 75%, trillions of dollars of merchandise will be left behind this year. However, 63% of abandoned carts (Barilliance) are potentially recoverable with cart...
A/B Testing Cart Pages to Reduce Cart Abandonment
With average cart abandonment rates in the 70-80% range, the shopping cart is a hot page to optimize through A/B testing. But A/B testing ROI depends on testing the right things. Some features and...
Optimizing Mobile Cart Pages
If your mobile cart abandonment rate is higher than desktop, don’t fret. It’s common for customers in research mode to use mobile carts simply to bookmark items they like, and it’s well known that...
-
The 3 Ps of Cross-Selling in the Shopping Cart
Cross-selling and upselling in the cart can either build your average order value, or lower conversion, depending on how you design your cart and populate your promoted picks. The 3 Ps of Cross-selling in...
Optimizing Shopping Cart Page Design and Usability
Shopping cart abandonment is top-of-mind for everyone in ecommerce. According to the Listrak Index, which reports daily average cart abandonment rates, cart abandonment can spike as high as 85% (peaking July 16, 2016). While...
Tips for Testing Product Detail Pages
Testing product detail pages is a special case. The product detail page template is often the most detailed “single page” on an ecommerce site, and is the point in the customer journey that has...
Optimizing Mobile Product Pages
Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...
Tackling the Top 10 Mobile Ecommerce Design Challenges
If you missed Hacking the Top 5 Mobile Commerce Challenges at Shop.org’s Digital Experience Workshop last week, I invite you to check out Edgacent and UserTesting.com‘s full-hour webinar on the Top 10 Mobile Ecommerce...
Recent Comments