Ecommerce Illustrated

Ecommerce Illustrated

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    • Category Pages (9)
    • Home Pages (9)
    • Mobile (10)
    • Optimization Testing (3)
    • Product Pages (7)
    • Shopping Cart Pages (5)
    • Site Search (5)
  • Archive
    • April 2019 (1)
    • March 2019 (1)
    • February 2017 (1)
    • September 2016 (2)
    • August 2016 (3)
    • July 2016 (5)
    • June 2016 (3)
    • May 2016 (5)
    • April 2016 (4)
    • March 2016 (4)
    • February 2016 (5)
    • January 2016 (4)
  • Optimizing Checkout Flow

    Last chapter, we explored the importance of and the options for the first step of checkout, addressing both new and returning visitors. This chapter focuses on the checkout process as a whole – its...

    Checkout

    2 Apr, 2019

    Optimizing Checkout Login Screen Design

    Ecommerce checkout design and usability have a significant impact on cart abandonment and conversion rate. Make sure you’re not losing customers at the first step. The importance of offering guest checkout For most ecommerce...

    Checkout

    27 Mar, 2019

    16 Tips for Shopping Cart Recovery Email

    With the global average cart abandonment rate ranges between 60 and 75%, trillions of dollars of merchandise will be left behind this year. However, 63% of abandoned carts (Barilliance) are potentially recoverable with cart...

    Shopping Cart Pages

    12 Feb, 2017

    A/B Testing Cart Pages to Reduce Cart Abandonment

    With average cart abandonment rates in the 70-80% range, the shopping cart is a hot page to optimize through A/B testing. But A/B testing ROI depends on testing the right things. Some features and...

    Shopping Cart Pages

    12 Sep, 2016

    Optimizing Mobile Cart Pages

    If your mobile cart abandonment rate is higher than desktop, don’t fret. It’s common for customers in research mode to use mobile carts simply to bookmark items they like, and it’s well known that...

    Mobile / Shopping Cart Pages

    5 Sep, 2016

  • The 3 Ps of Cross-Selling in the Shopping Cart

    Cross-selling and upselling in the cart can either build your average order value, or lower conversion, depending on how you design your cart and populate your promoted picks. The 3 Ps of Cross-selling in...

    Shopping Cart Pages

    29 Aug, 2016

    Optimizing Shopping Cart Page Design and Usability

    Shopping cart abandonment is top-of-mind for everyone in ecommerce. According to the Listrak Index, which reports daily average cart abandonment rates, cart abandonment can spike as high as 85% (peaking July 16, 2016). While...

    Shopping Cart Pages

    22 Aug, 2016

    Tips for Testing Product Detail Pages

    Testing product detail pages is a special case. The product detail page template is often the most detailed “single page” on an ecommerce site, and is the point in the customer journey that has...

    Optimization Testing / Product Pages

    1 Aug, 2016

    Optimizing Mobile Product Pages

    Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...

    Mobile / Product Pages

    25 Jul, 2016

    Tackling the Top 10 Mobile Ecommerce Design Challenges

    If you missed Hacking the Top 5 Mobile Commerce Challenges at Shop.org’s Digital Experience Workshop last week, I invite you to check out Edgacent and UserTesting.com‘s full-hour webinar on the Top 10 Mobile Ecommerce...

    Mobile

    25 Jul, 2016

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A Note from Linda Bustos
The Ecommerce Illustrated project is a book-blog that explores 52 ecommerce "issues" (chapters) from home page through checkout.
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Recent Posts

  • Optimizing Checkout Flow
  • Optimizing Checkout Login Screen Design
  • 16 Tips for Shopping Cart Recovery Email
  • A/B Testing Cart Pages to Reduce Cart Abandonment
  • Optimizing Mobile Cart Pages

Recent Comments

  • Shan on The Ecommerce Guide to Merchandising Product Pages
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  • Sergio on 16 Tips for Shopping Cart Recovery Email
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