Tips for Testing Product Detail Pages
Testing product detail pages is a special case. The product detail page template is often the most detailed “single page” on an ecommerce site, and is the point in the customer journey that has...
Category: Product Pages
Optimizing Mobile Product Pages
Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...
The Ecommerce Guide to Merchandising Product Pages
It’s 2016. Do you know what your attachment rate is? According to the e-tailing group, 59% of retailers don’t measure the performance of cross-sells and upsells on product detail pages. It’s reasonable to assume...
10 Tips for Attracting More Customer Reviews
It’s no secret product reviews positively impact conversion rates, and they’re considered table stakes for ecommerce websites. But customer reviews only add value when they exist, and it can be difficult to acquire customer...
Optimizing Out-of-Stock Product Pages
Out of stock (OOS) product pages – should they stay or should they go? Even if you exclude unavailable products from your navigation structure, customers can still attempt to access these URLs through bookmarks,...
The Ecommerce Guide to Product Page SEO
Optimizing product pages for search is an important strategy for attracting customers who are closer-to-conversion than those that arrive to your home page or through higher-funnel campaigns. What are the best practices for optimizing...
24 Tips for Optimizing Product Detail Pages
Product detail pages are multi-taskers. They provide product information that customers crave, allow customers to experience the product through their device, and when optimized well, they pull in search engine traffic you’d otherwise miss....
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