Category: Checkout

Optimizing Checkout Flow

Last chapter, we explored the importance of and the options for the first step of checkout, addressing both new and returning visitors. This chapter focuses on the checkout process as a whole – its...

Optimizing Checkout Login Screen Design

Ecommerce checkout design and usability have a significant impact on cart abandonment and conversion rate. Make sure you’re not losing customers at the first step. The importance of offering guest checkout For most ecommerce...