Aside from general A/B testing best practices, there are several things to keep in mind when testing ecommerce category pages. Consider what makes them unique within your ecommerce experience. At this step of the...
Smartphones’ small screen sizes make it challenging to optimize product list pages. When they’re not designed with mobile context in mind, customers abandon their purchase journey. What design considerations affect your mobile product list...
What if the secret to increasing conversion rates didn’t lie in UX or A/B testing? What if it all came down to how you merchandise your category pages? No matter how many best practices...
Pagination has long been the way ecommerce sites handle large numbers of search and category results. According to a study by Edgacent, 61% of Internet Retailer 500 sites use pagination on desktop, and 58%...
Category search and filter are the toughest ecommerce features to design and implement well for mobile. They’re also arguably the most helpful. Smartphone viewports weren’t designed with ecommerce catalogs in mind. Faced with multiple...
For purchases where features and specs most influence the decision, product comparison tools are very helpful. They support shoppers with serious purchase intent, allowing them to make faster and more confident decisions without pogo-sticking...
Category (and search) list pages are the at-a-glance showcase of your products. The product attributes, value propositions and sales information you choose to display in product lists can help or hinder customer experience, and...
Sort and filter are interactive guided selling tools for customers to customize their category and search results. When designed and implemented well, they support both shoppers with specific intent and in discovery mode. This...
Category results are “landing pages” to your site navigation links, and are important merchandising touchpoints. Customers that browse categories (vs. “spearfishing” through site search) need to be guided and persuaded to stay on your...
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