Author: Linda Bustos

10 Tips for Attracting More Customer Reviews

It’s no secret product reviews positively impact conversion rates, and they’re considered table stakes for ecommerce websites. But customer reviews only add value when they exist, and it can be difficult to acquire customer...

Optimizing Out-of-Stock Product Pages

Out of stock (OOS) product pages – should they stay or should they go? Even if you exclude unavailable products from your navigation structure, customers can still attempt to access these URLs through bookmarks,...

The Ecommerce Guide to Product Page SEO

Optimizing product pages for search is an important strategy for attracting customers who are closer-to-conversion than those that arrive to your home page or through higher-funnel campaigns. What are the best practices for optimizing...

24 Tips for Optimizing Product Detail Pages

Product detail pages are multi-taskers. They provide product information that customers crave, allow customers to experience the product through their device, and when optimized well, they pull in search engine traffic you’d otherwise miss....

Optimizing Mobile Search Results

Mobile search design and functionality really matters to mobile context. Not only is navigating through category menus far more tedious on mobile devices than desktop, mobile is the preferred way to quickly locate an...

Searchandising Strategies for Ecommerce Sites

Searchandising is the practice of incorporating merchandising strategies to the site search experience. This chapter explores various strategies for ranking products and customizing search-specific landing pages. Optimizing product ranking Rules-based merchandising As with merchandising...

Optimizing Site Search Results Pages

Last chapter, we delved deep into the topic of site search tuning — optimizing for search relevance on the back end. This chapter explores how to optimize the front end of your site search...