Author: Linda Bustos

Optimizing Checkout Flow

Last chapter, we explored the importance of and the options for the first step of checkout, addressing both new and returning visitors. This chapter focuses on the checkout process as a whole – its...

Optimizing Checkout Login Screen Design

Ecommerce checkout design and usability have a significant impact on cart abandonment and conversion rate. Make sure you’re not losing customers at the first step. The importance of offering guest checkout For most ecommerce...

16 Tips for Shopping Cart Recovery Email

With the global average cart abandonment rate ranges between 60 and 75%, trillions of dollars of merchandise will be left behind this year. However, 63% of abandoned carts (Barilliance) are potentially recoverable with cart...

Optimizing Mobile Cart Pages

If your mobile cart abandonment rate is higher than desktop, don’t fret. It’s common for customers in research mode to use mobile carts simply to bookmark items they like, and it’s well known that...

Optimizing Mobile Product Pages

Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...