A/B Testing Cart Pages to Reduce Cart Abandonment
With average cart abandonment rates in the 70-80% range, the shopping cart is a hot page to optimize through A/B testing. But A/B testing ROI depends on testing the right things. Some features and...
Monthly Archive: September 2016
Optimizing Mobile Cart Pages
If your mobile cart abandonment rate is higher than desktop, don’t fret. It’s common for customers in research mode to use mobile carts simply to bookmark items they like, and it’s well known that...
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