Home page personalization has come a long way from “Welcome back, Kotter!” messages when a user logs in. Advances in contextual targeting like geolocation, IP detection, personalization and predictive engines allow ecommerce merchandisers to...
Home page hero banners are web design darlings — especially those that rotate through multiple images. Conversion optimization professionals hate them, because A/B tests consistently validate that they’re not effective. At one conversion optimization...
Considering customers who use search are more likely to have purchase intent and are closer to purchase (hey, they have an idea of what they’re looking for), ensuring they can find the search box...
The most important element of your ecommerce website is not the search box. It’s certainly not the rotating home page banner. It’s not even the checkout. It’s your site navigation. No matter which page...
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