Category: Product Pages

Optimizing Mobile Product Pages

Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...

10 Tips for Attracting More Customer Reviews

It’s no secret product reviews positively impact conversion rates, and they’re considered table stakes for ecommerce websites. But customer reviews only add value when they exist, and it can be difficult to acquire customer...

Optimizing Out-of-Stock Product Pages

Out of stock (OOS) product pages – should they stay or should they go? Even if you exclude unavailable products from your navigation structure, customers can still attempt to access these URLs through bookmarks,...

The Ecommerce Guide to Product Page SEO

Optimizing product pages for search is an important strategy for attracting customers who are closer-to-conversion than those that arrive to your home page or through higher-funnel campaigns. What are the best practices for optimizing...

24 Tips for Optimizing Product Detail Pages

Product detail pages are multi-taskers. They provide product information that customers crave, allow customers to experience the product through their device, and when optimized well, they pull in search engine traffic you’d otherwise miss....