Category: Mobile

Optimizing Mobile Cart Pages

If your mobile cart abandonment rate is higher than desktop, don’t fret. It’s common for customers in research mode to use mobile carts simply to bookmark items they like, and it’s well known that...

Optimizing Mobile Product Pages

Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...

Optimizing Mobile Search Results

Mobile search design and functionality really matters to mobile context. Not only is navigating through category menus far more tedious on mobile devices than desktop, mobile is the preferred way to quickly locate an...

Optimizing Mobile Category Pages

Smartphones’ small screen sizes make it challenging to optimize product list pages. When they’re not designed with mobile context in mind, customers abandon their purchase journey. What design considerations affect your mobile product list...

The Ecommerce Guide to Tablet Home Pages

Ecommerce designers, marketers and merchandisers should be just as obsessed with delivering phenomenal tablet experiences as for other devices. But is the optimal experience a scaled-down desktop experience, scaled-up mobile or something totally unique...

7 Tips for Mobile Customer Service

With all the effort it takes to deliver killer mobile design and usability, it’s easy to forget to optimize customer service content and tools. A recent survey by SoftwareAdvice.com found 63% of US adults...

Ecommerce Guide to Mobile Navigation

In Ecommerce Illustrated’s first chapter on Site Navigation Design and Usability, we covered the concept of Catalog and Merchandising Architecture (CAMA), and how to optimize flyout navigation, or “mega menus” – a strong design...