Category: Home Pages

The Ecommerce Guide to Tablet Home Pages

Ecommerce designers, marketers and merchandisers should be just as obsessed with delivering phenomenal tablet experiences as for other devices. But is the optimal experience a scaled-down desktop experience, scaled-up mobile or something totally unique...

7 Tips for Mobile Customer Service

With all the effort it takes to deliver killer mobile design and usability, it’s easy to forget to optimize customer service content and tools. A recent survey by SoftwareAdvice.com found 63% of US adults...

Ecommerce Guide to Mobile Navigation

In Ecommerce Illustrated’s first chapter on Site Navigation Design and Usability, we covered the concept of Catalog and Merchandising Architecture (CAMA), and how to optimize flyout navigation, or “mega menus” – a strong design...

Guided Selling Tips for Ecommerce Home Pages

The conversion goal of every home page is to successfully guide the visitor one click deeper into your site. And while navigation menus, site search and personalized content can assist in that goal, guided...

7 Ways to Personalize Home Pages

Home page personalization has come a long way from “Welcome back, Kotter!” messages when a user logs in. Advances in contextual targeting like geolocation, IP detection, personalization and predictive engines allow ecommerce merchandisers to...

Home Page Sliders – Pass or Pause?

Home page hero banners are web design darlings — especially those that rotate through multiple images. Conversion optimization professionals hate them, because A/B tests consistently validate that they’re not effective. At one conversion optimization...

Ecommerce Guide to Site Search Design

Considering customers who use search are more likely to have purchase intent and are closer to purchase (hey, they have an idea of what they’re looking for), ensuring they can find the search box...

Ecommerce Guide to Site Navigation

The most important element of your ecommerce website is not the search box. It’s certainly not the rotating home page banner. It’s not even the checkout. It’s your site navigation. No matter which page...