Author: Linda Bustos

16 Tips for Shopping Cart Recovery Email

With the global average cart abandonment rate ranges between 60 and 75%, trillions of dollars of merchandise will be left behind this year. However, 63% of abandoned carts (Barilliance) are potentially recoverable with cart...

Optimizing Mobile Cart Pages

If your mobile cart abandonment rate is higher than desktop, don’t fret. It’s common for customers in research mode to use mobile carts simply to bookmark items they like, and it’s well known that...

Optimizing Mobile Product Pages

Product detail pages make or break whether a product is added to cart. Images, content and calls-to-action must be optimized for the mobile context, along with the right navigation elements to help mobile shoppers...

10 Tips for Attracting More Customer Reviews

It’s no secret product reviews positively impact conversion rates, and they’re considered table stakes for ecommerce websites. But customer reviews only add value when they exist, and it can be difficult to acquire customer...