Monthly Archive: March 2016

18 Tips for Optimizing Product Comparison Tools

For purchases where features and specs most influence the decision, product comparison tools are very helpful. They support shoppers with serious purchase intent, allowing them to make faster and more confident decisions without pogo-sticking...

The Ecommerce Guide to Product List Design

Category (and search) list pages are the at-a-glance showcase of your products. The product attributes, value propositions and sales information you choose to display in product lists can help or hinder customer experience, and...

The Ecommerce Guide to Category Page Design

Category results are “landing pages” to your site navigation links, and are important merchandising touchpoints. Customers that browse categories (vs. “spearfishing” through site search) need to be guided and persuaded to stay on your...