Monthly Archive: February 2016

The Ecommerce Guide to Tablet Home Pages

Ecommerce designers, marketers and merchandisers should be just as obsessed with delivering phenomenal tablet experiences as for other devices. But is the optimal experience a scaled-down desktop experience, scaled-up mobile or something totally unique...

7 Tips for Mobile Customer Service

With all the effort it takes to deliver killer mobile design and usability, it’s easy to forget to optimize customer service content and tools. A recent survey by SoftwareAdvice.com found 63% of US adults...

Ecommerce Guide to Mobile Navigation

In Ecommerce Illustrated’s first chapter on Site Navigation Design and Usability, we covered the concept of Catalog and Merchandising Architecture (CAMA), and how to optimize flyout navigation, or “mega menus” – a strong design...

Guided Selling Tips for Ecommerce Home Pages

The conversion goal of every home page is to successfully guide the visitor one click deeper into your site. And while navigation menus, site search and personalized content can assist in that goal, guided...